If your company wants to use social networking platforms like Twitter, Facebook, or Google + effectively, you need to “humanize” the face of your social media marketing campaign. Adopt a persona – a selection of thoughts, emotions, observations, and personality traits that are to be perceived by others. Be genuine and friendly, like a human being, instead of a corporate robot.

When engaging in social media, you should be social and somewhat informal, but in a way that’s appropriate, relevant, and interesting to your target audience. The definition of “appropriate” depends heavily on your business culture and the industry you are in. Just like clothing that is deemed appropriate for the club may not be appropriate for church, social media posts appropriate for AXE (by Unilever) may not be appropriate for Gerber®.
It is always a good idea to keep an ear out for customer concerns and complaints so you can respond to them appropriately. When interacting with unsatisfied customers, it is helpful to be humble and focus on their objections, problems, and/or questions. You can use content to educate them about how to make an intelligent purchase.

Even a 140-character tweet can have content value. If what you say to your audience adds value to their lives, they will enjoy hearing from you every time. Your posts should be entertaining, useful, and relevant to your consumers.
Remember, sparking engaging conversations on social media platforms is the seasoning that makes your content more appetizing. Social media can be a great tool to help brand your company, engage your audience, and provide a “human” side to your business. If your business is looking to do some social media marketing and needs help or advice, give us a call today at 407-830-4550!