What’s your YouTube strategy? Here’s are 4 ideas your business should consider in order to capitalize on the second most used search box on the Internet:

Testimonials.
We all love to hear about products and services from our peers. Make it easy for your happy clients to brag about you and your business and upload those to your YouTube Channel.

Product Reviews.
Have some key sneezers in your circle that can review your products on camera?

Product How-To’s.
Show your existing customers how to get the most out of your products / services by a video services.

Education & Perspectives.
Educate your existing clients and new prospects by offering a video series about your passion.

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With over 34,000 searches done EVERY second on Google, it’s a no brainer to realize that your business needs to be found in the major search engines like Google, Bing & Yahoo.  Searchers have problems.  Your business has solutions.  Being successful online entails having the right message delivered at the right time, WHEN the buyer / consumer asks for it.

Here are three considerations your business needs to think about:

- Your Messaging.
This is perhaps the single most important element with any business when it comes to marketing.  Who is your business? Define this clearly, create your mission statement and keep your messaging consistent through ALL of your online and offline marketing initiatives.

- Showing Up.
Another critical component, if you want to win / succeed at business, you need to show up.  You need to be present, you need to be found. As elementary as it seems, many business owners have a fear of ‘showing up.’ To show up, consider starting a blog, getting involved and get social with social media, be a frequent contributer to industry publications, consider hiring a PR firm to help you establish some media relationships.  BE the expert that you were when you started your business, share that enthusiasm with others.

- Be Consistent.
Once you’ve established your mission, messaging and expert status, keep fueling the engine.  Think of your online followers as a TRIBE, you are their Tribal leader.  Lead them, engage them and share a consistent message with them.  The true name of the game to getting found / followed online is by contributing rich and relevant insight often and well. Give your tribe what they are looking for, get to know them, feed them.

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Here are a few ways to get Google paying attention to your web site:

RSS Feeds.
Be certain that your web site / blog has a functioning RSS feed.  This feed makes it simple for Google to obtain your latest brilliance / article quickly and efficiently.

Don’t Stop.
Once you start blogging / adding content, DON’T stop.  Nothing good happens overnight, this is a process, and you’re objective is to tell Google, “Hey Google, I’m serious about adding to the Internet, please pay attention to my insight.”

Social Media.
Hook your blog up to your LinkedIn, Facebook and Twitter account.  Be sure to post your articles with the URL’s to entice your followers to share, like, comment on, etc.. Google is paying attention to these social media channels and could very well give your blog articles higher rankings the more widespread that the articles become.

The key here is to keep contributing.  You know your business, you know your products, tell the world about your expertise.  Be certain to write for your audience, be yourself and most importantly, have fun.

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		Your Business Needs A High Powered Internet Marketing Engine.
Introducing…The Web Marketing Engine. A full throttle aggressive machine built to out drive your competition online. Learn more about our new online marketing suite of high powered products at http://www.ontargetwebsolutions.net

What does this mean to existing Google AdWords users?
In the next few weeks, your ad position may alter up or down a few slots depending on how Google has received your landing page.

Here are a few quick tips to optimize your PPC landing pages:

- Use Text rather than Graphics for copy.
Search engines do not read graphics and magically convert them to text. To enhance the quality of your landing page, be certain to use text with the keywords you are bidding on.

- Keep it clean.
The quicker your page loads the better.   Keep it free of flash, music, excessive code, etc.

- FOCUS.
If you sell multiple products and are bidding on a keyword for just one of those products, be certain to focus that landing page on just that product.

The most important factor here is the human condition.  Your landing pages need to be easy for the end user to navigate, have a clear and concise message and most importantly, lead the prospect to the action you want them to take.  Google is passionate about constantly improving the end users experience and I think we can all learn a lot from that passion.

If your business needs a hand with enhancing your landing pages or your Google AdWords campaign, be sure to give us a call: In Orlando: 407-830-4550, Nationwide: 866-998-6886.

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Your Business Needs A High Powered Internet Marketing Engine

Introducing…
The Web Marketing Engine. A full throttle aggressive machine built to out drive your competition online. The engine consists of a solid SEO friendly unique web design and social media platforms designed to further your online presence and grow your online presence.

Learn more about our new online marketing suite of high powered products at http://www.ontargetwebsolutions.net

Watch Tom explain on Fox News of Orlando below!

Modeled after the inner workings of a high-powered vehicle, On Target offers packages to construct web marketing engines (web sites and social media platforms) built specifically to outperform the competition. Various fuel packages (SEO options) are also offered—plus fuel, premium fuel and rocket fuel—to continuously ensure that well-constructed web sites aren’t just aesthetically pleasing, but get in front of potential customers and drive them to a call to action.

Potential customers who already have a web site and are not looking to make any major changes at this time can opt for On Target’s diagnostic analysis as well as recommendations for SEO tune-ups.

“Ten years ago, it was viable for businesses to create a web site in order to have a presence. Five years ago, we started to witness the proliferation of social media platforms and began to understand the impact they had on a business’ web presence. Today, businesses are competing for their target audiences amidst millions of online distractions, so it’s absolutely critical to have a site that is not only optimized from the onset, but constantly monitored to ensure search engine rankings are continuing to rise,” said Tom Jelneck, President and Founder of On Target Web Solutions.

“At On Target, we understand the value of setting yourself apart from your competitors, so we’ve decided to offer these full throttle packages, with the up-front pricing advertised right on our own web site, to set ourselves apart from others in our industry and to help other small and medium-sized businesses do the same,” added Jelneck.

To learn more about On Target Web Solutions and their ability to rev up the online presence of your business, call Jelneck at 407-830-4550 or visit http://www.ontargetwebsolutions.net/

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About On Target Web Solutions, Inc.
On Target Web Solutions was founded by Tom Jelneck in July 2005 in Orlando, Florida. Specializing in Search Engine Optimization (SEO), Internet marketing, Social Marketing and Web Design, On Target engages online tools to achieve successful growth for businesses while educating clients about ethical online business practices. For more information, visit www.ontargetwebsolutions.com or call 407-830-4550.

Please join us in congratulating Tom on this accomplishment!

See the full list of nominees below:

http://www.bizjournals.com/orlando/news/2011/09/15/objs-2011-most-influential-men-nominees.html?ana=twt&page=all

Get Your Web Marketing Engine Today! Call us: 866-998-6886!